Post Tagged with: "Sherman Act"

The Rise of NIL and Rights of Publicity

The Rise of NIL and Rights of Publicity

By: Nick Georgelis, Staff Writer Photo Courtesy of Pixaby.com In 2021, college athletes started legally profiting from their name, image, and likeness (NIL).[1] Athletes across the country such as Caleb Williams, Livvy Dunne, and Bronny James, all began to take advantage of this with NIL valuations eclipsing $2.8 million.[2] This […]

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