Photo provided courtesy of Pixabay.com By Samantha Dorn, Staff Writer Some of the biggest technology companies in the country involve changing the ways that political campaigns and other groups can target voters on their websites. Through a marketing strategy known as “microtargeting,” political campaigns and groups use computer data to […]
Post Tagged with: "political advertisements"
Russian Election Meddling Inspires Seattle to Enforce Local Disclosure Laws Against Facebook
By Natalia Holliday, Web Editor In the late 1990s, political advertiser Alan Gould proposed an idea to promote political campaigns on the internet by posting banner ads on websites. To Gould, it was clear that the internet could be used to target messages and reach vast populations in a click. […]